The 7 Deadly Sins Of Product Development

Guest Blog: Travis Jacobs via LinkedIn

1.   The Pregnant Woman Theory

If one woman can make a baby in 9 months, then 9 women can make a baby in 30 days.  Now you may laugh, but this is the most common problem in developing a new product. Throwing more resources at the problem and praying it goes away does not solve anything.

2.   Stepping Over A Stack Of $100 Bills To Pick Up A Penny

We can’t spend $10 on an off the shelf tool but we can spend $1,000 to develop our own, which doesn’t work and causes more problems than it solves.

Spending countless hours in useless meetings and then having a meeting to discuss why everything is overbudget and behind schedule.

3.   Champagne On A Beer Budget

Expecting everything for free and having It done yesterday. This is a very common occurrence especially when subcontractors are hired.

I want to hire an Engineer with 3 PhD’s, and 30 years of experience for minimum wage

4.   The Scalpel Is Only As Good As The Surgeon Who Uses It, Not All Tools Are Created Equally.

A Scalpel is a commodity, the surgeon who uses it to save your life is not.

Not all tools are created equally, choose the right tool for the right job, not just because that tool Is the cheapest and the “sales guy” said it would “work”.

5.   You Never Run Out Of Things That Go Wrong

There will always be an endless supply of challenges and things that go wrong. Pretending there aren’t any problems doesn’t make them go away.

6.   A Plan Is Just A List Of Stuff That Didn’t Happen & Everything Takes Longer, And Costs More Than You Planned

The battle plan is the first casualty of war, as soon as the first shot is fired the plan goes out the window. Likewise, when the first problem is encountered when developing a new product, the plan and the Gantt Chart go out the window.

7.   Good, Fast, Cheap… Pick Any Two

We never have time to do it right, but we always have time to do it over….. and over….. and over…..

I hear time and time again. Just get it done right now, we’ll fix it later. The problem is that later never comes, and the product is only “fixed” after a very expensive product recall. By then it is too late and significant market share has been lost as well as the reputation of the brand. Trying to save a few bucks in product development can cost millions in product recalls.

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