“GHA Discovery is an innovative program created to recognise and reward guests who embrace our dynamic collection of hotel brands across the globe. We require communications that reflect our unique position, cater to member preferences, and deliver an engaging experience. ICLP has been a great support in launching and running a communication platform across both email and print mediums, proving to be a dedicated partner to our company. ”, KRISTI GOLE, LOYALTY MARKETING MANAGER, GLOBAL HOTEL ALLIANCE
“BusinessClub has provided us with a valuable programme with usable member data capture, allowing greater customer insight and behavioural analysis. ICLP’s support from the design and planning of the programme through to the ongoing day-to-day management has proven to be invaluable.”, KAREN FORREST, BUSINESS MARKETING MANAGER EUROPE
TAP and ICLP have enjoyed more than 10 years of success and development together. The years have been extremely ambitious in the space of airline loyalty and both companies are committed to continuing the innovation and acheivements of the TAP Victoria programme extending to TAP Portugal as a whole.
“Launching Harrods Rewards is an integral part of our CRM strategy. It gives us the opportunity to understand our customers and their spending behaviour. We are pleased with our performance and the ongoing support from the ICLP team has been outstanding. It is a hugely exciting time for us.”; JOSE MAJLUF, CRM CONTROLLER, HARRODS
Read the full case study here… Harrods ICLP GMS Case Study