Modular Operating Model for Strategy Agility

One of life’s real pleasures, is riding a motorcycle. The sense of freedom when it is just you, machine and the open road is something only sharing enthusiast would truly understand. Inspired, I recently completed a hobby project building the Lego Set 42063. The building blocks of this Technic model constructs the BMW R1200GS Adventure motorcycle, arguably the best allrounder, adapted to handle all road conditions. The same building blocks can also be used to build a futuristic flying scooter, or shall I call it a speedster in true Star Wars style… While building the model I was marvelled by the ingeniousness of the design and how the different components come together in a final product – fit for purpose today but easily adapted to be fit for future.

Lego-Technic-modular

This made me think about business agility – how can this modular approach be used within business. We know that SOA (Service Oriented Architecture) takes a modular approach in building adaptable software application and in the talk on “Structure Technology for Success – using SOA” I explained a modular approached to design a Service Orientated Organisation (SOO), to directly contribute to the business success.

Recently I’ve also written about how to construct a business Operating Models that delivers. Such an operating model aligns the business operations with the needs of it’s customers, while it provides the agility to continuously adapt to changes in this fast changing technological ecosystem we live in. An Operating Model that delivers, fit for purpose today but easy adaptable to be fit for the future, in other words – a Modular Operating Model.

As the environment for a company changes rapidly, static operating models lack the agility to respond. Successful companies are customer centric and embrace continuous innovation to enhance the ability of the organisation to re-design it’s operations. This requires an Operating Model that incorporates the agility to be responsive to changes in business strategy and customer needs. A modular operating model enables agility in business operations with a design that can respond to change by defining standard building blocks and how to dynamically combine them. Modular blocks (with the specific operational complexity contained) simplifies managing complexity. This reduces the time to produce a new operational outcome, irrespective of this being a new services, product or just an efficiency improvement within an existing value chain.  An example of applying modular thinking to a operational delivery methodology is covered in the blog post: “How to Innovate to stay Relevant”. In combining the core principles and benefits of three different delivery methodologies, Design Thinking, Lean Startup and Agile Scrum as modular building blocks, a delivery methodology are constructed that ensures rapid delivery of innovation into customer centric revenue channels while optimising the chances of success through continuous alignment with customer and market demand.

A modular operating model imbeds operational agility through the ability to use, re-use, plug and play different capabilities, processes and resources (building blocks) tech-TOMto easily produce new business outcomes without having to deal with the complexities which are already defined within the individual building blocks – just like a Lego set using the same set of standardised and pre-defined blocks to build completely different things. The focus is on re-using the blocks and not on the design of the blocks itself. Off course a lot of thinking has gone into the design of the different building blocks, but through re-using the same block designs, the model design time is focussed on a new/different outcome and not on a component of an outcome.

Designing modular capabilities, processes and resources that are used to design operating models have benefits not just in efficiencies and savings through economies of scale, but also in the reduction of time to market. These benefits are easier to accomplish in larger multi-divisional organisation with multiple operating models or organisations with complex operating models bringing together multiple organisations and different locations, where the re-use of modular operating model blocks bring demonstrable efficiencies.

 

WIP…

An Operating Model that Delivers

Every organisation that I have worked with around the world, whether it is in London, Johannesburg, Sydney, Singapore, Dallas, Kuala Lumpir, Las-Vegas, Nairobi or New York, there was always reference to a Target Operating Model (TOM) when business leaders spoke about business strategy and performance. Yes, the TOM – the ever eluding state of euphoria when all business operations work together in harmony to deliver the business vision… Sometime in the never reaching future.

Most business transformation programmes are focussed to deliver a target operating model – transforming the business by introducing a new way of working that better aligns the business offering with it’s customer’s changing expectation. Millions in business change budgets have been invested in TOM design projects and 1000s of people have worked in these TOM projects of which some have delivered against the promise.

With the TOM as the defined deliverable, the targeted operational state and the outcome of the business transformation programme, it is very important that the designed TOM are actually fit for purpose. The TOM also has to lend itself to be easily adjustable in order to contribute to the agility of an organisation. The way the business is operating must be able to adapt to an ever changing technology driven world. The quick evolving digital world is probably the main catalyst for transformation in organisations today – read “The Digital Transformation Necessity” for further insights…

Operating Model (OM)

The Operating Model uses key inputs from the Business Model and Strategy.

The Business Model focuses on the business’ customers, the associated product and service offerings – how the organisation creates value for it’s cliental – and the commercial proposition. Within the business model the business’s revenue streams and how those are contributing to the business value chain to generate profits, are decried. In other words, the Business Model envisages the What within the organisation.

Within the Business Strategy the plan to achieve specific goals are defined, as well as the metrics required to measure how successfully these are achieved. The business goals are achieved through the daily actions as defined within the Operating Model.

Typically an Operating Model takes the What from the Business Model in conjunction with the business strategy, and defines the Why, What, How, Who and With. It is the way in which the business model and strategy is executed by conducting the day to day business operations. Execution is key as no business can be successful by just having a business strategy, the execution of the operating model delivering the business strategy is the operative ingredient of success.

In order to document and describe how an organisation functions, the Operating model usually includes business capabilities and associated processes, the products and/or services being delivered, the roles and responsibilities of people within the business and how these are organised and governed within the business, the metrics defined to manage, monitor and control the performance of the organisation and then the underpinning Technology, Information Systems and Tools the business uses in delivering it’s services and/or products.

Analogy: A good analogy to describe the Operating Model is to compare it to the engine of F1 car. In 2016 the Mercedes Silver Arrow (the fastest car, driven by Lewis Hamilton (arguably the fastest driver), did not win because of engine and reliability problems. Instead the World Championship was won by Nico Rosberg, who had a better performing engine over the whole season. Nico benefited from a better operating model – he had the processes, data, systems and the people (including himself) to win. The mechanical failures that Lewis suffered, mostly not through fault of his own, were a result of failures somewhere within his operating model.

Target Operating Model (TOM)

The Target Operating Model (TOM) is a future state version of the Operating Model. To derive the TOM, the existing Operating Model is compared with the desired future state keeping the key aspects of an operating model in mind: Why, What, How, Where, Who and With. The TOM also cover two additional key aspects: the When & Where defined within the transformation programme to evolve from current to future states.

The difference between the “as is” Operating Model and the “to be” Target Operating Model, indicates the gap that the business must bridge in the execution of its Transformation Model/Strategy – the When and Where. To achieve the Target Operating Model usually require large transformation effort, executed as change & transformation programmes and projects.

ToBe (TOM) – AsIs (OM) = Transformation Model (TM)

Why >> Business Vision & Mission

What >> Business Model (Revenue channels through Products and Services – the Value Chain)

How >> Business Values & Processes & Metrics

Who >> Roles & Responsibilities (RACI)

With >> Tools, Technology and Information

Where & When >> Transformation Model/Strategy

Defining the TOM

A methodology to compile the Target Operating Model (TOM) is summarised by the three steps shown in the diagram below:

TOM Methodology
Inputs to the methodology:

  • Business Model
  • Business Strategy
  • Current Operating Model
  • Formaly documented information, processes, resource models, strategies, statistics, metrics…
  • Information gathered through interviews, meetings, workshops…

Methodology produces TOM Outputs:

  • Business capabilities and associated processes
  • Clearly defined and monetised catalogue of the products and/or services being delivered
  • Organisation structure indicating roles and responsibilities of people within the business and how these are organised and governed
  • Metrics specifically defined to manage, monitor and control the performance of the organisation
  • Underpinning Technology, Information Systems and Tools the business uses in delivering it’s services and/or products

The outputs from this methodology covers each key aspect needed for a TOM that will deliver on the desired business outcomes. Understanding these desired outcomes and the associated goals and milestones to achieve them, is hence a fundamental prerequisite in compiling a TOM.

To Conclude

An achievable Target Operating Model, that delivers, is dependant on the execution of an overall business transformation strategy that aligns the business’ vision, mission and strategy with a future desired state in which the business should function.

Part of the TOM is this Business Transformation Model that outlines the transformation programme plan, which functionally syncs the current with the future operating states. It also outlines the execution phases required to deliver the desired outcomes, in the right place at the right time, while having the agility to continuously adapt to changes.

Only if an organisation has a strategically aligned and agile Target Operating Model in place that can achieve this, is the business in a position to successfully navigate its journey to the benefits and value growth it desires.

renierbotha Ltd has a demonstrable track record of compiling and delivering visionary Target Operating Models.

If you know that your business has to transform to stay relevant – Get in touch!

Originally written by Renier Botha in 2016 when, as Managing Director, he was pivotal in delivering the TOM for Systems Powering Healthcare Ltd.

Bimodal Organisations

The continuous push towards business improvement combined with the digital revolution, that has changed the way the customer is engaging with business through the use of technology, have introduced the need for an agility in the delivery of IT services. This speed and agility in IT delivery, for the business to keep abreast of a fast evolving and innovative technology landscape and to gain an competitive advantage are not just required in the development and/or introduction of new technology into the business, but in the way “keep the lights on” IT operations are reliably delivered through stable platforms and processes enabling business growth as well.

IT Bimodal

We can agree that once systems and solutions are adopted and integrated into business operations, the business requirement for IT delivery changes with IT stability, reliability, availability and quality as key enablers to business performance optimisation. There are thus two very distinct and equally important ways or modes of delivering IT services that should seamlessly combine into the overall IT Service Operations contributing to business growth.

Gartner minted in 2016 the concept of IT Bimodal – the practise to manage two separate coherent modes of IT delivery.

Mode 1: Focussed on Stability Mode 2: Focussed on Agility
Traditional Exploratory
Sequential Non-linear
Emphasis on: Safety & Accuracy Emphasis on: Agility and Speed

Each of the delivery modes has their own set of benefits and flaws depending on the business context – ultimately the best of both worlds must be adapted as the new way in which technology delivers into business value. Businesses require agility in change without compromising the stability of operations. Change to this new way and associated new Target Operating Model (TOM) is required.

Bimodal Organisation

This transformation is not just applicable to IT but the entire organisation. IT and “the business” are the two parts of the modern digital business. “The Business” needs to adapt and change their work style (operating model) towards digital as well. This transformation by both IT and “the business”, branded by Gartner as Bimodal, is the transformation towards a new business operating model (a new way of working) embracing a common goal of strategic alignment. Full integration of IT and business are the core of a successful digital organisation competing in the digital era.

The introduction of Agile development methodologies and DevOps, led to a transformation in how technology is being delivered into business operations. IT Service Management (ITSM) and the ITIL framework have matured the operational delivery of IT services, as a business (#ITaaBusiness) or within a business while Lean Six Sigma enables business process optimisation to ultimate quality delivery excellence. But these new “agile” ways of working, today mainly applied within IT, is not enough for the full bimodal transformation. Other aspects involving the overall organisation such as business governance and strategy, management structures and organisational architecture, people (Human Capital Management – HCM), skills, competencies, culture, change management, leadership and performance management as well as the formal management of business and technology innovation and integration, form additional service areas that have to be established or transformed.

How do organisations go about defining this new Bimodal TOM? – In come Bimodal Enablement Consulting Services in short BECS.

BECS – Bimodal Enablement Consulting Services

Gartner’s definition: “An emerging market that leverages a composite set of business and technology consulting services and IP assets to achieve faster more reliable and secure, as well as business aligned, solutions in support of strategic business initiatives.”

To establish a Bimodal enabled TOM, organisations need to architect/design the organisation to be customer centric, focussing on the value adding service delivered to the client/customer – a Service Oriented Organisation (SOO) designed using a Service Oriented Architecture (SOA). This set of customer services (external facing) should relay back to a comprehensive and integrated set of supporting and enabling business services (internal facing) that can quickly and effectively enable the business to innovate and rapidly adapt and deliver to changing customer needs and the use of technology within the digital era. This journey of change, that businesses needs to undergo, is exactly what digital transformation is about – not just focused on the technology, processes, quality and customer service, but on the business holistically, starting with the people working within the business and how they add value through the development and use of the right skills and tools, learning an applying it rapidly throughout the business value chain.

A customer centric delivery approach requires the development and adoption of new ways in which work are conducted – new management structures, building and enhancing A-teams (high performing individuals and teams, getting the job done), optimised processes and the right tool sets.

BECS must address the top bimodal drivers or goals, as identified by Gartner research:

  • Deliver greater IT value to the business
  • Shorten the time to deliver solutions
  • Enable digital business strategies
  • Accelerate IT innovation
  • Transform IT talent/culture/operations
  • Increase the interaction between business and IT
  • Embrace leading-edge technologies, tools and/or practices
  • Reduce IT costs (always a favourite)
  • Change the organisation’s culture

Take Action

Are you ready, aligned and actively engaging in the digital world?

Can you accelerate change and enable revenue growth with rock-solid service and business operations?

Are you actively practicing bimodal, continuously adapting to the changing digitally empowered customer demand?

The ultimate test to determine if you are bimodal: Every business process and every enterprise system needs to work without a blip, even as more innovation and disruptors are introduced to make the business more efficient and responsive.

It is time to be a bimodal organisation!

___________Renier Botha specialises in helping organisation to optimise their ability to better integrate technology and change into their main revenue channels – make contact today.

Related post: Success – People First; Performance ImprovementAGILE – What business executives need to know #1; AGILE – What business executives need to know #2; Lean Six Sigma; The Digital Transformation Necessity; Structure Tech for Success